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Research papers

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research
Author: John R. Goodyear
April 1, 1976
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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research papers

Qualitative media research in the market-place

The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Brian Allt
March 1, 1976
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Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


Research papers

Beyond vehicle contact

Four basic problem areas are identified and discussed. An adequate conceptual framework of the advertising effect process, within which 'qualitative' media factors operate, is seen as comprising four elements: vehicle; message; audience; and contact...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Michael M. Brown
March 1, 1976
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Citation

Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-vehicle-contact


Research papers

The usage of qualitative media data

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean Michel Agostini
March 1, 1976
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Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-data


Research papers

The effect of a quality approach on response-rates in industrial mail surveys

This paper reviews - after a short discussion on the suitability and application of mail surveys in industrial research - a number of possibilities to increase the quality of mail-survey-response, both in terms of completeness and of extent. It...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: G. van der Most
August 1, 1975
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Citation

van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effect-of-a-quality-approach-on-response-rates-in-industrial-mail-surveys


Research papers

Interpretation of qualitative material

This paper, devoted to the interpretation of qualitative material, tries to examine the following issues: What do we mean by saying that something is "symbolic" of something else? What is the intrinsic logic of the intellectual process we call...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Wulf
August 1, 1975
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Citation

Wulf, D. (1975a, August 01). Interpretation of qualitative material. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interpretation-of-qualitative-material


Research papers

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Ralph Weill
March 1, 1975
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Citation

Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-concept-tests-by-telephone